China Mobile Becomes the First Push-to-own 4K TV Operator

In recent years, as the concept of smart homes continues to heat up, telecom operators have also begun to strive for smart home entrances. On November 24, at the China Mobile Global Partner Conference, China Mobile launched its own-brand smart TV T1. Under the current development trend of triple play, China Mobile has become the first operator to enter the smart TV industry, which has a crucial boosting role in its efforts to seize the smart home market and accelerate the deployment of smart homes. At the China Mobile Global Partnership Conference, China Mobile’s smart TV T1 was unveiled. This smart TV, which focuses on 4K health protection, is not only the first self-owned brand TV independently developed by China Mobile, but also the first domestic self-owned TV operator. There is a smart TV. With the rise of smart TVs, from cities to rural areas, from personal needs to family needs, China's smart TV population continues to grow. According to statistics, the number of smart TVs in China reached 112 million in 2015, and the number of smart TVs in China reached 146 million in 2016. It is expected that the number of smart TVs in China will exceed 200 million in 2018. In such an explosive market environment, China Mobile’s T1 Smart TV released a total of three products, namely 43/49/55, which cover the mainstream models of the current 4K smart TV market. The data predicts that the 4K TV penetration rate will reach 60.0% in the third quarter of this year, and 46-55-inch TV will dominate the entire smart TV market. In addition, as the size of the TV becomes bigger and bigger, the user's demand for health and eye protection becomes stronger and stronger. Nowadays, the resolution of the 4K TV has been 4 times that of the 2K TV, and every detail has close-ups. Can feel, so to see the launch of China Mobile T1 smart TV is aimed at the smart TV market force points. The big cake of smart TV has always been around the traditional TV manufacturers, video sites, PC manufacturers, technical barriers make the smart TV field in the blue ocean situation, but the development of smart TVs can not be separated from the telecom operators, for this telecommunication Operators join the smart TV competition through its unique network resources. For a long time, telecommunication operators have participated in the market competition of smart TVs through IPTV transmission licenses, but China Mobile has taken the first step to really make smart TVs its own end products. With the rapid development of the Internet and Internet of Things technologies, the concept of smart home is deeply rooted in people's minds. Both Internet companies, traditional home appliance companies and telecom operators are actively deploying smart home businesses. Under the strategic layout of the smart family, China Mobile experienced the development from OTT to self-initiated smart TV. For a long time, China Mobile has provided service products to home customers through fixed-line licenses. From the beginning, the single Internet broadband access gradually evolved into a comprehensive service of “broadband access + big video”. China Mobile will later provide "home-based" services based on home broadband networks, providing home users with a range of product services such as video entertainment, smart home, health, education, etc., providing home customers with computers, TVs, mobile phones, Pads and other multi-screen The interactive interface, any terminal, any network can use the services provided by China Mobile. According to industry insiders, the current situation in the branded camp of the Internet TV market is divided, and China Mobile has rich experience in OTT. It is no longer a natural thing to further integrate the smart TV terminal on this basis. The launch of the T1 smart TV will bring many benefits to China Mobile. First, accelerate the growth of smart home users. All along, home gateways and set-top boxes are important entrances for China Mobile’s smart homes. The introduction of smart TV T1 will directly accelerate the growth of smart home users. Second, this move will help China Mobile play a differential card in the fixed network business. For China Mobile, this will also be a strategic attempt to supplement the short board. Today, the three major operators are all launching their own smart gateways, smart routers and other hardware products based on broadband access services to deploy smart home services. The launch of China Mobile’s T1 smart TV is different from that of the other two operators and brings smart TV directly into the home market. At the same time, China Mobile has extensive experience in smart phones and communication services. In the long run, T1 smart TV will also bring new revenue to China Mobile. As the key control point of China Mobile’s “big connection” strategy, the importance of a smart home industry is self-evident. T1 smart TV will become a sharp sword for China Mobile to hit the smart home market. It will not only speed up China Mobile’s layout in the smart home market, but will also bring a lot of turmoil to the entire smart TV market.